A common mistake most businesses do when launching a Marketing and Advertising Campaign is to think that the return on investment will come in a short time frame.
This is a huge misconception that most businesses deal with. Effective marketing is about more than spending money to advertise. It’s about how effectively, efficiently, and aggressively you market a business. To make a brand known and valued throughout the market, it is highly important to be high in the list of consumer recognition.
All type of marketing needs to go through the Consumer Buying Process. The consumer must first develop a sense of “need” for a product/service from a marketing source. Once the need has been met the consumer will move onto researching, evaluating, and purchasing. When this process is completed the business can then measure the impact of the marketing campaign.
Long-term marketing strategies build consumer awareness for both the brand and the company. Brand recognition is a great strategy to implement long-term for a marketing campaign. This strategy will achieve business sales goals, build a brand’s reputation while helping boost sales revenue.
Marketing Campaigns of any type do not work if recognition is not a top strategy. We like to live in our three-step rule here at Towers Advertising.
REMEMBER, RECOGNIZE, and KNOW; the business brand and product/service.
Create content not only for traditional advertisement but invest time to write blogs, conduct free seminars, send press releases, and more to increase chances of being seen through all media outlets.
Get out there, NBC or Univision would love to have an expert from your industry giving an informative segment on air.
Whether it is traditional advertising or modernized always make sure to stick with it. Make the business first on the buyer’s mind and over time it will be the number one authority in its industry.
“Whatever you do with Marketing stick with it.
If you want to do billboards stick with it,
if you are want to do newspapers stick with it,
if you want to do radio stick with it.”
As long as that identification clock within the consumer’s mind is ticking. Marketing Campaigns do not work without full commitment and persistence. Commit to a long-term marketing campaign and stay with it. Consistency is key for market penetration success.
Build and develop a strong foundation and you will have an ongoing revenue source.