ENGAGING THE U.S. HISPANIC CONSUMERS
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U.S. Hispanics are mobile dominant. Are your campaigns? Hispanics have led the growth in smartphone penetration, as they’re adopting smartphones and tablets at a higher rate than the U.S. average. U.S. Hispanic consumers, who today account for 17.1% of the total U.S. population and 25% of Millennials, represent an ideal audience for mobile engagement and…
How Effectively Market to this Influential Demographic If you are running a business in the US, you need to know that the Hispanic Market is by far, the fastest growing group of consumers. 56 million of Hispanics live in the US, that is 17.5% of the total population or 1 out of 5 US residents.…