ENGAGING THE U.S. HISPANIC CONSUMERS
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How Effectively Market to this Influential Demographic If you are running a business in the US, you need to know that the Hispanic Market is by far, the fastest growing group of consumers. 56 million of Hispanics live in the US, that is 17.5% of the total population or 1 out of 5 US residents.…
Is your advertising message well received in the Hispanic market? Careless translations are an easy way to destroy an advertising campaign. The investments you’ve made on your advertising campaign to develop a finely tuned marketing message can quickly be lost without expert advertising translations. What’s more, inaccurate translations or culturally insensitive messages can tarnish your…